Everyone at Sainsbury’s is passionate about the food we sell, and this includes not only our 152,000 colleagues up and down the country, but our suppliers, farmers and fishing partners too. Yet we recognise that it can sometimes be difficult for customers to have the time, money or inspiration to access the joy that good food can bring. This is why we are committed to providing good food for all customers, whatever their budget, tastes or dietary requirements, and however busy their daily lives. We want to bring back the spark to mealtimes by providing the widest choice of quality food and pricing its food accessibly and competitively.